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Consumers of today have never been so conscious about their food choices for themselves and their families. According to a research study by Nielsen, 67% of consumers want to know everything that goes into the products they buy and eat. Another Nielsen study showed that 82% of consumers bought organic. What are these consumers conscious of?

These consumers are conscious of the harmful chemicals, pesticides, herbicides and (GMO’s) genetically modified organisms that are found in their foods and that is why they are opting for healthier options by the choices they are making. Many of these choices are based on health concerns and environmental sustainability. Certified organic operations avoids the use of most synthetic pesticides and GMO’s that are used in a traditional conventional operations where farmers or manufacturer uses synthetic substances to preserve food or warned of pests. Chemical pesticides and herbicides have been linked to many health problems and while we are not directly exposed to these chemicals they are entering our system through our food supply chain and ends up on our plates.

Becoming organic certified or buying organic certified products is a conscious choice that we all face and as we see more and more consumers directly impacting the market by their choices to buy organic food.

Another key aspect that organic certified farming operations benefit from a sustainability standpoint is soil health and promote biodiversity. Operations that are certified organic have developed practices to protect wildlife and promote biodiversity within their farming operation and as a result help build soil health resulting in a resilient ecosystem.

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Where Food Comes From
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